That added two big holiday flicks, Paramount's "Transformers" and DreamWorks Animation's "Shrek the Third, " to the list of HD DVD exclusives.
Although for the desperate, " Shrek the Halls" was available on ABC.
Shrek the Third scored a 41 out of 100 on Rotten Tomatoes.
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Rounding out the top five at the box office: Shrek the Third, Transformers, Pirates of the Caribbean: At World's End and Harry Potter and the Order of the Phoenix.
Next up on the list of computer animated entries is the TV special Shrek the Halls, a hilarious show that adults will enjoy every bit as much as the kids in the room, if not more.
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To be fair, this was the fourth best opening weekend for an animated movie of all time (three of the top four are Shrek movies), and the mass appeal of Shrek may help it achieve longevity at the box office.
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Dreamworks was always the likely top contender, with viable franchises and brands via the Madagascar animals, the Shrek universe, and the expanding mythologies of How to Train Your Dragon and Kung Fu Panda.
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We still found plenty of use for the dual display functionality, particularly when browsing or showing off pictures on the handset, but it also helps tilt-controlled games like the preloaded Shrek Kart transform the 2X into a very slick-looking motion controller for big-screen gaming.
This was a young woman who listed among her favourite films Shrek and The Full Monty, and who liked listening to The Beatles and reading Harry Potter books.
DreamWorks Animation ( DWA - news - people ) Chief Jeffrey Katzenberg, a friend and mentor who recently cast Seacrest in a bit role in Shrek: The Final Chapter.
"Ryan is one of the most entrepreneurial, creative and ambitious people I've come across, " says DreamWorks Animation Chief Jeffrey Katzenberg, a friend and mentor who recently cast Seacrest in a bit role in Shrek: The Final Chapter.
And taking a feather from the Shrek cap, lots of fairy tale characters from Humpty Dumpty to Jack and Jill to the Golden Goose.
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The film shows the origins of the Puss character from the Shrek movies.
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One thing you can certainly say for it, Puss in Boots learned from the many mistakes of the Shrek franchise.
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DreamWorks was struggling then, with only the Shrek franchise throwing off real money. 3-D might offer a flood of new revenue.
Despite a slow opening two weeks ago, Shrek held onto the No. 1 spot last weekend amid the worst Memorial Day ticket sales in nine years, according to Box Office Mojo.
Same-store sales in the U.S. gained 3.4% during May, which McDonald's credited to the recent additions of Frappes to its McCafe menu, along with the popularity of the Shrek-themed Chicken McNugget and Happy Meal promotions.
Murphy's ability to continue to demand huge paychecks in the face of falling revenue is partially due to the success of the Shrek franchise, in which Murphy (who plays Shrek's sidekick, Donkey) is still a huge draw.
He has enjoyed cameos in "Ocean's Twelve" and "Ocean's Thirteen" as well as voicing the character of Monsieur Hood in the "Shrek" cartoon.
She performed as the opening act on Sarah McLachlan's "Afterglow" tour, and she shared the vocal work with David Bowie on a cover of his hit song "Changes" for the "Shrek 2" movie soundtrack.
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Shrek Forever After, the fourth installment would be the largest launch of an animated film showing at around 9, 500 screens, a record number of which were 3D and IMAX showings which command premium pricing.
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The technology helped push Toy Story 3, Despicable Me, How to Train Your Dragon, Shrek Forever After and Tangled into the top 10 highest-grossing films of 2010.
Actually, now that I think about it, this bridge is starting to remind me of the scene from Shrek.
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The system, which combines light, colour and rendering in one, was used in the likes of Shrek and Madagascar.
The sequel sees Myers and Diaz reprising their roles of the green ogre Shrek and his sweetheart, Princess Fiona.
But this year the only other kid-friendly movie on the horizon is Shrek Forever After (also from DreamWorks Animation) which hits theaters this weekend.
Shrek should continue to be the top kid-friendly film as there are no 3D or animated films set to be released until Toy Story 3 on June 18.
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Since Burger King nabbed merchandising deals with two of the most popular movies of the summer, Shrek 2 and Spider-Man 2, same-store sales have been strong, with those in U.S. franchises up 11.8% in June.
It smelled an awful lot like just another way to extend the never-ending Shrek franchise.
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The 27-year-old, nicknamed "Shrek" by his close friends, was second overnight to leader McIlroy, but made use of the kinder morning conditions to card a 67 for a 12-under total of 132.
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