Songs written for the show include the title track Dancing Shoes and I Think I've Found You a Genius - based on the actual telegram that football scout Bob Bishop sent Matt Busby when he discovered the teenage star.

BBC: George Best musical Dancing Shoes to open in Salford

His shoes don't have a look, he tells me, "because the person who buys custom-made shoes does it for himself, not to show off. (Unless you're a rock star.)" But there's a distinctive sensibility to his work: imagination reeled in by disciplined line--even the model with the partial red-suede upper.

FORBES: The Sole of Stefano Bemer