While Letterman has spent the week-plus taking aim at everything from Leno's prominent chin to his desire to host every show imaginable, ABC's Jimmy Kimmel took it a step further by making jabs at Leno on Leno's show.

FORBES: Television

He could take one profound step to show his sincerity by meeting with parents and young people who have been personally affected by anti-gay violence or family rejection.

CNN: Tracy Morgan should meet victims of anti-gay violence

As time goes by, step out for a show from one of the Trop's headlining acts, like Gladys Knight or comedian Brad Garrett.

BBC: Daily deal: Scintillating sights in Sin City

In this case, his arrogance appears to have caused him and his handlers to believe that, by taking the unprecedented step of having an American president show up in person to lobby the International Olympic Committee (IOC), his rock-star status would assure Chicago's selection.

CENTERFORSECURITYPOLICY: What was Obama thinking?

The move follows the acquisition last year of blinkbox - recently voted the UK's best online movie service by Channel 5's The Gadget Show - and is the latest step in Tesco's strategy to offer customers new and innovative ways of accessing digital entertainment.

ENGADGET: So, Tesco buys Peter Gabriel's WE7 music service for $16.7 million