And studies show that buyers are likely to load on more expensive options when they custom-order.

ECONOMIST: Car making

As much as I love Party Down, with only 20 total episodes of that show in existence, they might want to consider a few more options.

FORBES: 'Guys Who are Into Gaming are Not Necessarily Watching Television'

Bonus: Hipmunk did an API deal with Airbnb making it the only other site besides Airbnb to show Airbnb rentals, which are often a lot cheaper and more funky than hotel options.

FORBES: Why Hipmunk Is The World's Best Travel Site