Presidential candidate John McCain of Arizona and his colleague Joseph Lieberman of Connecticut have proposed a bill to force the show-biz industry to label violent products with government-approved warnings.

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DeGeneres pledged to use her show to source further talent for the label, which has been set up in collaboration with Telepictures Productions.

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"The musical depth is astounding when you get into it, " says Van Zandt, who runs his own record label and hosts a radio show.

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But Fun was already signed to a major label before last year's show, and its tune "We Are Young" had appeared on the television show "Glee" and in a Super Bowl ad.

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"We spend a lot of money creating a sexy, classy image for a singer, and then we put her on a BET show, and the set looks cheap, " says one label executive.

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On her talk show today, Ellen DeGeneres announced that she is launching her own record label, eleveneleven, and that 12-year-old YouTube sensation Greyson Chance will be the first artist on the label.

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Show that you care enough to make an effort, whether your clothes are blue-label or not.

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According to a much-told story, after the show the then-unknown Elvis told the group that, if he ever landed a major-label contract -- he was on Memphis' Sun Records at the time -- he'd have the Jordanaires back him up.

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Having established Pucci as a go-to label for the red-carpet set, the designer took a left turn and opened his show with the zany swirls.

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