For Disney, it is another test to show that its animation successes are not just Pixar related.

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The six-part series, narrated by Kenneth Branagh, used state of the art computer animation to show the behaviour of dinosaurs, on a scale which had not been attempted before.

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The animation has also allowed the show to exist outside of time, Thompson adds.

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He is clearly a big fan of animation, and his stage show enables him to be a patron of that art.

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The company is working a short animation series, and is working on some distribution deals for the show.

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For the show, each planet has a unique video that employs analog and digital processes: charcoal animation for Mercury, volumetric pigments in water for Jupiter, thousands of images from the NASA Cassini mission for Saturn.

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When it comes to new series, media buyers are forced to rely on differentiators like night of the week (Thursday nights, for instance, are more desirable than Friday nights, and are thus more expensive), expected demographic (shows that skew younger tend to be more attractive) and the newcomer's lead-in show (or shows, in the case of a programming block like Fox's Sunday-night animation domination).

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