Birns says that as Africa's cities get more populated and as demand for business is growing, the expansion of the low-cost model should revolutionize the continent's air transport in the same way that it did in North America, Europe and now in Asia.

CNN: EasyJet founder to launch low-cost airline in Africa

Dr Schulman's model, though, has cost as a second element, which should certainly help the alliance with its planning.

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Model S should be price at little premium to competition due to lower cost technology, purchasing power of partners and absence of legacy costs.

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