Because the health-insurance group has been so deeply out of favor, it still offers value investors a shot at low-priced shares, at a time when bargains are growing harder to find elsewhere.
It is looking to develop a way to evaluate emerging growth companies using cash-flow based credit scoring that will give firms whose value lies in their intellectual property a shot at loans.
If you believe your personal destiny is to reach the Forbes 400 Richest People list, but that your business is not capable of getting you there, then sell it for the highest value it can fetch and start or buy a business that has a real shot at big growth.
What used to be a scatter shot approach across a multitude of worthwhile charities and causes is now a laser focused program to create considerable value.