Years ago Michael Keaton touched on the topic in the movie "Mr. Mom" in which he was a corporate executive who lost his job while his wife shot up the chart at her company.

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She fell out a bit earlier than expected in the high jump, and finished down the chart in the shot put.

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Following the introduction of America's anti-spam CAN-SPAM Act in January 2004, junk e-mailing fell briefly but then shot up again (see chart).

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It shot SwiftKey back up to the top of the global paid-apps chart on Google Play to critical acclaim.

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