That, however, suggests that female titi and owl monkeys must be involved in a life-shortening trade-off of their own.
But when Lincoln very recently decided instead to run two 30-second commercials, shortening the Fallon-inspired effort to just half of its original length and devoting the other 30 seconds to an ad focusing on the new MKZ sedan, Smith got left on the cutting room floor for the ad that will actually run during the Super Bowl.
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Seventeen-year-old Nick d'Aloisio, who dreamed up the idea for the content-shortening program when he was studying for his exams, said he was surprised by the deal.
Capital expenditure may have a pay-off in the long run but, given the ever-shortening career span of the average chief executive, few may be willing to take a chance that they will be around for the long term.
ECONOMIST: American profits have been high but the trend may not last
Its benefits -- shortening the duration of illness by one to two days and reducing viral excretion from the nose -- are modest, he said.
Sceptics make the comment that fusion power has always been - and will always be - 50 years away - but the time horizon seems to be slightly shortening now.
The report recommended shortening the 10-day Olympic trials in Eugene, Ore.
The emissions licensing regime, shortening the lifespan of coal-burning power stations, has already begun to take big lumps out of capacity.
The cage must also contain litter, perches and claw-shortening devices.
Remove the indie "Beasts of the Southern Wild" from the list, by comparison a short subject at 93 minutes, and the average running time jumps to 141 long minutes, a length that sorely tests the ever-shortening patience of most viewers not to check their phones for texts.
More and more people now use domain-name shortening services such as bit.ly and econ.st (The Economist's such offering).
Mr Rich had brought along some samples of his new invention, a concoction of soy-oil shortening, isolated soya protein, corn syrup and water, in the hopes of persuading them that this could taste as yummy, and whip as lightly, as heavy cream.
Other highlights include a promise that HSDPA will factor into the company's 2007 plans, a wide-scale migration of the FastPort connector to the sides of the handsets, and a shortening of the span from announcement to release of UIQ-based models (a move we applaud).
It also includes the new HTC Fast Boot that enables people to quickly make a call or check emails by shortening the time taken to complete the power-up sequence.
ENGADGET: HTC Desire Z is the QWERTY slider your Android's been waiting for
Unlike his predecessor, he hasn't sought to challenge long-held practices by shortening the "window" between theatrical and DVD release dates or embracing social media in order to spend less on television advertising.
WSJ: With Disney Studio's New Chief, More Action, Less Drama
Unlike his predecessor, he hasn't sought to challenge long-held practices by shortening the "window" between theatrical and DVD releases dates or embracing social media in order to spend less on television advertising.
WSJ: With Disney Studio's New Chief, More Action, Less Drama
Fitness pros from elite coaches to beach-body bootcamps are upping intensity and shortening workouts to get clients better results, and Dr. Tabata himself is in talks to develop a fitness DVD series with Universal Studios.
FORBES: How Short And Intense Workouts Changed Fitness For Everyone
Issuers have been cutting cash-back rates, raising redemption thresholds or shortening expiration periods.
The 5-10 years may come from corporations eager to rationalize drastically shortening careers to the point that US students are bailing from STEM occupations entirely.
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