On top of the short-term damage to the government's reputation, however, the longer-term economic consequences of the floods will most worry Ms Yingluck and her ministers.
But strikes by BA's cabin crew could cause short-term damage to the airline's traffic figures and longer-term damage to its reputation at a time when airlines are feeling particularly sensitive.
In this tinder-dry setting, western diplomats have been forced to concentrate at least partly on short-term damage limitation (or rather, the avoidance of total disaster), as opposed to fixing Kosovo's longer-term future.
Would this remove the short and long term damage to the League, owners, players, venues and fans like happened with the MLB strike?
The risk is that the short-term response will damage that accord.
This can cause the most damage for short-term traders, as a market can look pretty positive from the hourly or daily charts, but quite negative based on weekly or monthly data.
The OECD has said that such cuts "may provide short-term fiscal relief, but will damage the foundations of long-term growth".
Mr. Cameron is fast approaching a simple choice: Either he must allow himself to be dragged further down the path towards Brexit, shoring up his short-term political position but risking major damage to the U.K. national interest.
It's a short-term win for public opinion against long-term damage to the environment.
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Most people who get hepatitis B have it for a short time, though it can cause a long-term infection that can damage the liver.
They also scavenge (detoxify) peoxynitrites and reverse part of their damage including partially restoring function to receptors involved in short-term memory, mood, sleep, smell, social recognition, alertness, and brain growth, increasing the transport of glucose reducing delusions and wandering, improving neurotransmissions by decreasing the hyperphosphorylation and tau proteins, and inhibiting the influx of calcium which kills neurons.
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And analyses of that hike seem to suggest that while it had a big short-term effect on revenues, there is little evidence of large, permanent damage to incentives.
In the short term, perhaps the most serious fall out from the war may be the damage done to the image of the Israeli military among Middle East governments.
Salt water damage is even more likely to make pumps and valves inoperable in the short term, causing further melting of the already damaged reactor cores.
There certainly is business in there for Amazon to take spammers in the short-term view, but for the long-term, they need to consider the damage to the brand value of their offering and to themselves.
Although it is true that by proclaiming his devotion to the so-called peace process, Netanyahu was able to deflect some of the White House's attacks against him, the short-term advantage it brought him this week in Washington is eclipsed by the long-term damage such an approach causes the country.
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It can have a range of short and long-term consequences including infection, incontinence and infertility, as well as causing significant psychological damage.
Precious metals saw bargain hunting and short covering following the strong selling pressure seen on Monday that did produce some fresh near-term technical damage for both gold and silver.
FORBES: Comex Gold Ends Higher On Bargain Hunting, Short Covering
We understand that to reduce our dependence on oil and the damage caused by climate change, we're going to need more production in the short term, we're going to need more efficiency, and we need more incentives for clean energy.
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