The Philippine cellphone market has been growing at an exceptional rate, riding on the crest of the popularity of SMS (short messaging system), in which subscribers send text messages to each other, and on the poor service of the largest landline and longtime telephone monopoly PLDT, which operates Globe's closest cellular rival, Smart.

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Already, short-messaging system (SMS) is being used to disseminate latest news to mobile phones of users who would otherwise be left out of the information loop.

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