Her item was a short one, but it was noticed by several newspapers.

ECONOMIST: Rosemary Brown

It's a short message informing her that the item she is about to purchase contains compounds that are linked to the decimation of coral reefs.

FORBES

If the customer exceeds a predetermined rate of transactions, purchases an expensive item, or if Bling Nation notices a lot of geographic variability over a short period of time, when a consumer taps a BlingTag, she could be asked to supply a PIN.

FORBES: Mobile payment is finally here (maybe)

Yet despite the Item Club's concerns, it did say that the UK economy should see at least short-term growth, "driven by improving prospects for the consumer, with falling inflation and rising employment levels boosting disposable income, helping to revive the High Street".

BBC: Treasury must be more innovative, says Item Club