Now it has shrunk to 3.1m, but its mix of short, terse articles full of facts and figures, advice columns (do-it-yourself and sex), and celebrity interviews (see article) makes it, deservedly, Russians' favourite perusal.

ECONOMIST: Russia

The second app, simply titled NBC Olympics, will provide short-form highlights, TV and online schedules, live results, columns and the new Primetime Companion feature -- the ultimate complementary, second-screen experience for NBC's nightly primetime Olympic broadcasts.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today

While NBC Olympics Live Extra will be the mobile and tablet home for live stream content, the NBC Olympics app will be the home for everything else Olympics, including short-form highlights, event schedules, TV and online listings, results, athlete profiles, columns and the new Primetime Companion feature.

ENGADGET: NBC's 2012 London Olympics second screen and streaming apps for Android and iOS launch today