To British centrist voters who may think some of those on offer are a few raisins short of a fruit cake, that counts as reassurance.

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Hurst Capital, a fledgling private-equity firm run by 26-year-old twins, also vied for Hostess's cake brands, but appears to have fallen short of securing the stalking horse bid.

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At an event for local councillors, who made short work of the free wine and sandwiches, Sir Menzies was handed a knife to cut the celebratory cake.

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