We look to the predictors to tell us what to do, instead of relying on a rational plan based on our long and short-term objectives and goals.

FORBES: Separating Prediction From Fact

As well as balancing short-and long-term objectives in this way, Mr Ros's understanding of Ericsson's overall strategy has enabled him to expand far beyond corporate finance.

ECONOMIST: When cash counts | The

How can short-term business goals be aligned with long-term social objectives?

FORBES: Is CSR as We Know It Obsolete?

Do short-term problems and opportunities frequently pre-empt and undermine our progress toward longer-term goals and objectives?

FORBES: Are You a Strategy 10-Percenter?

Russell Mittermeier (RM): We face several major challenges in achieving our conservation objectives, both short and long-term.

FORBES: Conservation International: Stemming the Tide of Environmental Crises, Part One

Long-term objectives need to be matched with long-term thinking and not short term reaction.

FORBES: How to Separate Financial Fact from Opinion