It was the holiday shopping rush and the shopping carts were overflowing.

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Sales typically decrease in January after the holiday shopping rush is over.

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In addition, Mr. Scism said the iPhone 5 was in limited stock for much of the holiday shopping rush due to supply constraints.

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The launch is timed with the first day of the LA Auto Show and the rush of the holiday shopping season.

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Virtual shopping is today's gold rush with prospectors digging for deals on Web sites like mysimon.com owned by CNET Networks and eBay 's Shopping.com.

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So named for customers that choose to skip the store rush during Thanksgiving weekend in favor of shopping Monday online, Cyber Monday is generally targeted for web specials by chains looking to draw traffic and sales to their sites.

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The Wrigley Run is comprised of starting at Wrigley Field and running down Clark Street through Wrigleyville, reaching and running through Lincoln Park near the Petting Zoo, and ultimately taking Rush Street past The Frog Bar back to Michigan Ave along the Magnificent Mile shopping district back to the hotel.

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