Looking at Black Friday shopping patterns alone, consumers seem willing to spend.

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In the event that gas prices decline, Internet retailers are hoping techniques instilled to lure consumers to the website will result in loyal shopping patterns.

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With this spending data, you can then influence and direct those shopping patterns in a way that helps you impact measurable outcomes for your brand and business.

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Reports from weekend shopping patterns and our data suggest we might see something similar this year because people may be more inclined to make purchases for themselves, rather than gifts.

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When asked in May how much the economic environment has changed their shopping patterns, only 27% said it's changed their behavior "significantly, " down from 34% who said so last August.

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It all seems to be part of a natural progression, as technology and shopping patterns evolve: first came Black Friday, then Cyber Monday, and now, in essence, a fusion of the two.

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