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Mycoskie called the company TOMS: Shoes For Tomorrow -- a name that reflects his desire to provide shoes for disadvantaged children in a sustainable way.
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They produce four full runway shows annually (this collection had a whopping 56 looks), not to mention lines of jewelry, shoes, handbags and clothes for children.
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The goal was for the Kiwanis clubs to donate the new shoes and for the K-Kids to write letters to children in the orphanage.
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Tom Shoes for example sells shoes and makes a profit, but in the process he helps impoverished children who have nothing to wear.
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Mamie Vintage and Mamie Blue are two shops on the same street in the 9th arrondissement, packed floor to ceiling with rail upon rail and pile upon pile of shirts, dresses, hats, shoes, bags and suits for men, women and children, with pieces ranging from the 1900s to the 1980s.
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They might even object to their mother providing a treat for her children while other less fortunate children have no shoes.
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In turn, the K-Kids clubs would write letters to the children in the orphanages for us to stuff in the shoes.
WHITEHOUSE: One Shoe at a Time