Greenberg copied the shoe and slapped on the name L.A. Gear.

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Reynier van Bommel, the ninth-generation CEO of a family shoe company that bears his name, says the finishing process on its shoes has benefited from training he received in Italy.

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It's snazzy stuff for a venerable, white-shoe firm so taciturn that it omits the Goldman name on its headquarters tower a few blocks south of Wall Street.

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The privately held Las Vegas company (whose name comes from the Spanish word for shoe) gets raves from shoe lovers for its fast, free shipping--90% of orders arrive the next business day--and a 365-day return policy that allows footwear fans to order a bunch of shoes, try them on and return those that don't suit or fit.

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When asked to name the best thing about being a billionaire, Italian shoe mogul Mario Moretti Polegato, for instance, cited his ability to travel quickly to any corner of the world.

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In fact, excellent soft jerky is widely available in Asia, yet for some reason in this country we insist on the texture of shoe leather, with the convenience store bagged varieties giving jerky a bad name.

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And brands are still willing to pay millions of dollars for their name on a piece of equipment, a jersey, a tee-shirt, or a shoe.

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