The then-upstart beverage company successfully used radio shock jock Howard Stern and Wendy Kaufman, a pudgy corporate secretary, to pitch its brand.

FORBES: Stunts for Blue Chips

Our society will have a different standard for a shock jock then we would for a traditional morning show host.

CNN: Tracy Morgan and the limits of comedy

When Howard Stern signed on with Sirius satellite radio in 2004, the shock jock swore off free radio and its federally mandated decency standards--for life.

FORBES: Why is the King of All Media giving away his show?

Shock jock Howard Stern has told Rolling Stone magazine that he used sex to cope with his divorce from his wife of 20 years, Alison.

FORBES: Jock Shocker! Howard Stern Used Sex To Cope

Rush Limbaugh's attorney argued Wednesday that investigators violated the conservative shock-jock's privacy rights, in a surprise visit to a doctor's office to seize medical records.

FORBES: Limbaugh: Lawyer, ACLU Agree On Medical Records

In August 2009, shock-jock Kyle Sandilands was criticised by former Australian Prime Minister Kevin Rudd after a 14-year old girl revealed she had been raped during a lie-detector stunt.

BBC: Australian DJs face backlash over hoax death