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Still, even small businesses are often able to negotiate prime rates with major shipping companies, or take advantage of flat rate shipping options through the post office.
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Customers wishing to purchase online can take advantage of free shipping on select tablets.
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The Australian companies believe they have an advantage: their costs of shipping iron ore to China are about one-third those of Brazil, their main competitor.
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China's state-owned port operators are stepping up investments abroad, taking advantage of depressed prices as a global shipping downturn forces companies elsewhere to cut debt by unloading assets.
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Considering that Wal-Mart is offering free shipping for all items, the shipping costs could be a large part of revenues if people take advantage and a buy lot of small value items.
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Cisco Systems was a pioneer in fabless electronic gear, taking advantage of the internet to connect customer orders directly to the shipping docks of its contract manufacturers.
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Allowing significant sharing between the navy program and the commercial world would give us an immediate, multi-lap advantage over all other competitors in a world wide market for commercial shipping using nuclear instead of diesel.
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To date, the ability to write big checks has proved a distinct advantage for Netflix, which will use the money it saves on shipping costs as it moves away from DVDs to continue licensing content to stream.
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Since the shipping fleet takes decades to turn over, energy efficiency first movers will retain a long term advantage, even if other firms belatedly wake up to the advantages.
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Of course, official announcement or no, customers might be able to take advantage of some turbocharged wireless data in the near term just as soon as that AirCard starts shipping.
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