In the corner, Coley Howard loops a lace grip into a shiny gold football.

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However, the shiny gold of Olympians will fade and disappear.

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The curvy trumpet was shiny gold.

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Angst about government currencies has traditionally sent people flocking to gold, and for many devotees of the shiny stuff, gold remains the one and forever answer.

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The fear was that the English Baccalaureate certificate with its 'more challenging' tag, with its big bang end of year exam would mean universities and employers outside Wales regarded a qualification gained in Wales, in future, as not quite as shiny as the gold standard EBacc.

BBC: Welcoming back 'the repentant sinner'

The shiny trend was probably born of tribes people attaching gold and, eventually, coins to their clothing to illustrate their wealth and status.

WSJ: Tina Gaudoin on Style: Merry and Bright

Every time she stepped on a stage, resplendent in gold brocade or high hats or a sheath of shiny leopard skin, she unleashed the power of music to thrill, shock, elevate, and set men and women free.

ECONOMIST: Miriam Makeba

In fast-growing India, home to a rising middle class, high prices have slowed sales of gold recently, so a consumer base that likes to express itself with shiny accessories has turned to diamonds.

FORBES: Global Bling

With gold pushing up against nominal all-time highs, Kinross sold 606, 896 ounces of the shiny metal in the second quarter, up 16.8%.

FORBES: Kinross Rises As Gold Becomes 'The New Fear Gauge'