For the long term, it hopes to achieve sales growth through higher traffic, a shift towards premium products and menu price increases.
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YouTube's shift into premium paid-for channels raises the stakes in the fast-evolving online video sector, which is beginning to resemble the early days of cable television before it grew into a multibillion-dollar business.
We believe Windows Pricing for PC Makers will decline gradually over the forecast period due to a shift from premium Windows to lower-priced versions driven by higher demand in emerging markets and demand for lower priced editions for netbooks.
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Additionally, team members who work certain hours on Thanksgiving and Friday will receive shift differential pay and holiday premium pay.
And like other surveys, the Towers Watson report shows employers are continuing to shift the cost of the total premium onto their workers with the employee share of the costs rising to 37 percent this year from 34 percent in 2011.
So that means that when you pay by credit card, the driver is not getting the money at the end of the shift, has to pay a premium to get paid, and may have to wait until the cab company gets around to settling with him.
But it is heaven for the young and flexible: help-wanted signs usually impose an upper age limit of 30, and the shift to free enterprise has put a premium on educated newcomers who do not have to unlearn the bad old ways.
What has buoyed the premium oyster business is a historic shift in the habits of oyster eaters.
Financial derivatives can work like traditional insurance: they shift market risks to somebody else for a fee (premium).
Last August Mr Ayling spelled out his intention to shift his focus gradually from cut-price leisure travellers to the premium passengers from whom airlines make money.
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