The idea of the New, Humble Jets sounded unnatural and a little phony, designed more to placate media yowlers and fans than a real reflection of a cultural shift.

WSJ: Jason Gay: Let's Go Eat Another Bleeping Snack

This shift toward watching games at home or in a restaurant is happening because fans are placing a decreasing value on the ballpark experience.

FORBES: Growing Role Of Broadcast May Make Stadium Proposals A Tough Sell

Taken together, fans, players and team executives say the changes amount to a subtle but significant shift in the club's approach to team-building.

WSJ: Red Bulls Try to Build an MLS Team��Not a European One