This shift not only changes the basis of competition for companies but also blurs--and even removes--the boundaries between entire industries, along with those that have existed between producers and consumers.
The basis of competition will shift to other aspects of the business, such as customer relationships, claims processing, expense management and distribution.
The Miami-based company issued guidance of a 2% to 3% net revenue increase for the full year, but given the shift in currency exchange rates, Carnival expects revenue yields on a current dollar basis to be flat for fiscal 2010 compared to 2009.