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This is a huge shift from just 10-15 years ago when anybody who took protein powder would be labeled a meathead.
FORBES: Man 2.0: The Fitness Book That's Redefining Masculine
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Although the total amount (weight) of herbicides used with (and without) genetically engineered, herbicide-tolerant crops in the United States may have increased relative to usage levels 10 years ago, there has been a concomitant shift to more environmentally benign, rapidly degraded herbicides.
FORBES: Bittman of the 'New York Times': Always Out To Lunch
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In the 10 years since my leg was amputated, I have seen public perceptions shift significantly.
BBC: Boston marathon bombings: Life after limb loss
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But only in the past 10 years, with the advent of detailed statistical analysis, has the shift become a tool employed against the less pull-happy hitters.
WSJ: The Yankees Battle a Shifting Tide
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North, a Nobel Prize-winning economic historian, asserts in his book Structure and Change in Economic History that when most of mankind stopped being hunter-gatherers 10, 000 years ago and settled down to farm, there was a basic shift from common property rights to exclusive ones.
FORBES: Waking Dead Capital