Since the mid-1990s Kellogg has used an obscure provision in the tax code to shield hundreds of millions of dollars of investment earnings from taxes.

FORBES: U.S. tax rackets

Meister said the council's revised marketing and advertising code now has sections to shield youngsters from the ads, including a provision not to use images, objects and cartoons popular with children.

CNN: AllPolitics - Clinton Denounces Return Of Broadcast Liquor Ads