The blue box design could have been a purple oval or remained a yellow and black shield (the logo before the blue box), and the result would have been the same.

FORBES: Stop Futzing With Your Logo and Get Back to Work!

So what we might be looking at here is an open platform specification where any OEM can build a Steam Box, and any OEM can build a SHIELD.

FORBES: Move up http://i.forbesimg.com t Move down