Lacey writes: Because of its dual revenue stream from advertisers and subscribers, ESPN has been able to shell out exorbitant fees for long-term rights to dominant sports packages where ad-supported broadcasters have not.

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To nab other unsuspecting interviews, Baron Cohen's production company had reportedly set up four "shell companies" with LA addresses and phone numbers, including Amesbury Chase, Chromium Films, Cold Stream Productions and Coral Blue Productions.

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