While this is meant to be a premium product, the smear-attracting shell, dodgy build quality and bezel-heavy display rough away some of its initial glamour.

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Those fifty-two-inch high-definition plasma televisions that people hang on the family room wall these days cost five times what a top-of-the-line set would have cost ten years ago, but buyers are willing to shell out the extra money because the enhanced viewing quality is worth the price.

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The white shell of the HTC Ruby exudes a "ghostly" quality, which seems to explain its ability to appear and disappear at will.

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Owners of luxury and high-performance cars can expect to shell out more money for repairs over time not necessarily because these are lower-quality cars, but because labor and parts cost more for those vehicles, explains David Wurster, president of Vincentric.

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