Demand response programs were pioneered in the industrial sector and, as evidenced by the effort in SheboyganFalls, have been enormously successful at reducing peak power demand.
SheboyganFalls, a modestly-sized city of about 7, 600 residents in northeast Wisconsin, is not commonly considered to be a hot-spot for clean-technology start-ups or a haven for green-minded consumers.
In my view, a far more likely culprit for the disparity between SheboyganFalls and the rest of the nation is not the number of customers participating in the programs but the type of customers participating.