With the rapid-fire pace of news and many conflicting messages, she says women often become intimidated and feel they have to be smarter than everyone else to succeed.

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"As countries develop, they often get a double problem, " she says.

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She says studies of sons of successful men show that their children often falter because they cannot live up to the aura.

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"It is quite blokey and I don't often get to be with other women when I am working because often they won't book two women on the same bill, " she says.

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In creating the recipes for their new book, Greta says she learned from readers' letters what types of dishes people make most often and what types of ingredients they like to use.

CNN: Word of mouth