Launching this week, theSkimm calls itself an online newsletter that simplifies the headlines for the professional who knows enough toknowsheneeds more.
The public needstoknow more about the plight of the mentally ill, she said, but patients also retain all of their civil rights and may have difficulty getting jobs or rejoining society after being seen as schizophrenic on film.
"Being a target customer myself and growing up in China I understand the needs of the Chinese female audience and know how to add Chinese elements to better suit their needs, " she says.