In meetings, she says she hides her BlackBerry beneath her iPad for fear clients will see it and judge her.

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But if the pressure has gotten to Lovato, she hides it well: "I just have to keep working and have fun, " she shrugs.

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She hides them under bed, significantly, a place of concealment.

CNN

Look at the members of your founding team: who rolls with the punches, who stands for what she believes in and who hides her head in the sand at the first sign of change?

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"They think a tan covers a multitude of sins, that it makes them look slimmer and that it hides cellulite, " she says.

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The half-troll then murdered his nephew to avenge his lost daughter, unaware that she had drifted to safety in Greenland, before he retreated inside the mountain, where he hides broken-hearted to this day.

BBC: An Icelandic journey to the centre of the earth