"As 1080p becomes the standard for high-definition content, Sharp has developed an affordable Full HD 1080p front projector, reinstating Sharp's strong presence in the front projection market, " said Bruce Tripido, associate vice president, marketing, Entertainment Products Division, Sharp.

ENGADGET: Sharp shows off the XV-Z15000 1080p projector

Enter the Sharp XV-Z3000 DLP projector.

ENGADGET: Sharp XV-Z3000 DLP projector reviewed

Sharp's chosen to focus on creating an affordable 1080p home projector, rolling out the single chip DLP-based XV-Z15000.

ENGADGET: Sharp shows off the XV-Z15000 1080p projector