The ad has generated sharp criticism from other area officials and anti-violence advocates.

NPR: Wis. Sheriff Urges Residents To Get Gun Training

Oscar-winning documentary filmmaker Errol Morris directed the TV spots, which mark a sharp departure from the company's previous ad effort.

FORBES: Magazine Article

Using a sharp slider, the left-hander extended his scoreless streak to 15 innings before Cano homered off an ad above the Yankees bullpen.

WSJ: After fan gets 2 HR balls, D-backs beat Yanks 6-2