Do you think his ability to connect on that particular issue has been enhanced by the nature of this tragedy, or did his speech last night reflect a new approach to sharing some more of his emotions in public?

WHITEHOUSE: Press Briefing

You do this by focusing on a series of single strong emotions yourself, consciously chosen and invoked, and then sharing them with the group by connecting with single members of the group.

FORBES: How to Master Yourself, Your Unconscious, and the People Around You -- 2

Though many issues remain unresolved, and the emotions from decades of conflict are still raw for many, power-sharing has so far proved flame-proof against all challenges.

ECONOMIST: Northern Ireland

To create content designed for sharing, advertisers should also think about the three reasons why people share: to convey emotions, to establish identity, and to share information.

FORBES: Advertising's New Holy Grail: Sharing