So what does the proliferation of this sharing behavior mean for publishers, advertisers and their bottom lines?

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We are trying to better understand sharing behavior but content discovery goes beyond our social graphs.

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And it all happens in the cloud where that sharing behavior can be tracked, measured, analyzed and leveraged.

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It requires effective management, the right publishing tools, a state-of-the-art content management system and the sharing of extremely granular data analytics to understand user behavior and preferences.

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Thanks to shifts in social behavior and advances in technology, the act of expressing and sharing ideas has never been more prevalent or powerful.

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Thriving ecosystems require promiscuous behavior, where people are open to experimentation, risk-taking, and sharing ideas.

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