One important role companies can play for this Chinese generation is creating shared value in culture.
FORBES: Can China Lead The Development Of The Shared Value Economy?
The concept of Shared Value recognizes that societal needs, not just conventional economic needs, define markets.
FORBES: Can China Lead The Development Of The Shared Value Economy?
But what will allow the shared value economy to gain mass adoption, and benefit an entire society?
FORBES: Can China Lead The Development Of The Shared Value Economy?
They are not appealing to a shared value, not inspiring justice and the greater good, either collectively or individually.
So, will there be a generation that culturally fits to truly push mass adoption of a shared value economy?
FORBES: Can China Lead The Development Of The Shared Value Economy?
It is no longer about just your own profits as an organization but a shared value showing multiple parties.
It is not a coincidence that it is this current generation that birthed the genesis of the shared value concept.
FORBES: Can China Lead The Development Of The Shared Value Economy?
Therefore, the purpose of capitalism and the corporation must be redefined as creating shared value, not just profit per se.
FORBES: Can China Lead The Development Of The Shared Value Economy?
New concepts such as shared value not only have a receptive audience with Chinese youth, they are actively advocated and spread.
FORBES: Can China Lead The Development Of The Shared Value Economy?
China Youthology also strives to lead by example in shared value creation.
FORBES: Can China Lead The Development Of The Shared Value Economy?
Ms. Merchant points out another factor: creating shared value with these unployees.
Indeed, one of the biggest questions going in the world of shared value is how to balance doing good with doing well.
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When there are both business objectives as well as social impact objectives, the new model of shared value is much easier to demonstrate.
When a company innovates in, say, lowering environmental impact, enhancing the health of its customers, or enabling personal financial security, it creates shared value.
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In addition, this also becomes less of a quantitative equation and more of a qualitative one because shared value itself is not always quantitative.
These concepts of shared value creation and shared value consumption are currently early adopter trends, enjoying niche acceptance and having their first initial success cases.
FORBES: Can China Lead The Development Of The Shared Value Economy?
Noor believes emerging technologies can be leveraged to build a more inclusive world where underutilized, undiscovered, brilliance can be harnessed to create shared value for humanity.
Shared value creation in China is still in its infancy, but companies large and small are finding numerous fertile opportunities to align business value chains with society.
FORBES: Can China Lead The Development Of The Shared Value Economy?
We already see shared value consumption taking root in China.
FORBES: Can China Lead The Development Of The Shared Value Economy?
This Heinz program combines shared value with extraordinary social ROI.
Twenty twelve was the year of Creating Shared Value.
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The company believes that through open dialogue, effective communication and mutual understanding, they can take the first steps to maintaining relationships in good faith as needed to create shared value.
My experience in managing corporate citizenship programs has convinced me that creating shared value is a powerful way to motivate companies into taking and sustaining action that can change the world.
Increasingly, corporations are turning to a shared value model, in which companies work in alignment with society rather than against it, producing mutual benefits to both the community and the corporation.
The shared value economy is shifting us away from only thinking about assets, capital and traded goods to repositioning capitalism for what the law of comparative advantage originally intended: The holistic betterment of society.
FORBES: Can China Lead The Development Of The Shared Value Economy?
Shared value is not going to help.
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And about the creation of shared value.
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Shared value can fit this need.
FORBES: Can China Lead The Development Of The Shared Value Economy?
This is shared value in action.
FORBES: Can China Lead The Development Of The Shared Value Economy?
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