So the next time all you marketers out there break into a happy dance because 100 people shared your ad you may want to temper your enthusiasm just a tad as it is not indicative of a consumer who is necessarily engaged with your brand per se.

FORBES: Move up http://i.forbesimg.com t Move down

An accomplished pianist, she and Mr. Balanchine shared a love of music as well as dance.

WSJ: Ballet Legend Maria Tallchief Dies at 88

Deeley, who presents So You Think You Can Dance for the Fox network, shared the prize with Dancing With The Stars host Tom Bergeron.

BBC: Sherlock's Cumberbatch picks up US TV prize