And insofar as a brand is nothing more than a community of people with shared beliefs, brands are still as relevant, as resonant, and as vital as ever.
There were others who shared these beliefs, but we were a small minority.
Dr Williams has signalled he would like to build a new relationship, emphasising shared fundamental beliefs rather than "negative" secondary issues such as women clergy, our correspondent added.
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But when the Dixie Chicks shared political beliefs that were at odds from much of their fan base they were cast into a virtual wilderness and forced to reinvent themselves.
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Now, Colorado, for eight years, we had a President who shared these beliefs -- his name was Bill Clinton. (Applause.) And his economic plan asked the wealthiest Americans to pay a little bit more so we could reduce our deficit and invest in the skills and ideas of our people.
But the two faiths have shared some core beliefs for centuries.
At the same time, according to academic researchers, many of those who said they had no religion still shared some religious beliefs and more general "spirituality".
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"We spoke about the industry and where it was going, and we shared many of the same beliefs, " says Max.
In its first year, the coalition government has begun to deliver policies that reflect those beliefs (broadly shared by the Liberal Democrats, the Tories' coalition partners).
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