Pediatricians tell patients to avoid having their children share toys and books with sick kids.

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Share your toys Interestingly, this one is tough from the earliest age.

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The third richest person in America (sixth in the world) has bought his fair share of flashy toys over the years.

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Bay has a great deal on the films that gives him a healthy share of the profits and money from Transformer toys.

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High-tech electronic games have since the 1980s grabbed the largest share of the market at the expense of more traditional toys.

ECONOMIST: Lego

Apple, still short of new toys to sell, is likely to lose market share to Samsung.

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Mattel, known for toys like Hot Wheels and Barbie, earned 23 cents a share in the second quarter, up from 14 cents a year ago.

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If Lego, for example, considered its market to be mechanical toys, it would miss the fact that it also competes with companies such as Nintendo for a share of young boys' attention.

ECONOMIST: Idea