Instead of focusing on growing the pie, society splinters into groups, each fighting for their share of the pie.
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The question is, Will there also be more magazines to share the bigger pie?
After recently celebrating its first decade, WhiteHat is trying to take a bigger share of the pie.
No, Paulson did not let Lehman go belly up to give Goldman a bigger share of the pie.
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So your well-being can grow even when your share of the pie falls if the pie is getting sufficiently larger.
The overall outcome suggests the north-east of England has plenty reason to grumble about the share of the pie it's getting.
Also grabbing for a share of the pie this year is a traveling Food Film Festival starting in Charleston, South Carolina (May 10-11), before moving to New York (October 23-27) and Chicago (November 21-23).
Because he manages Das Racist, in addition to everything else on his plate, Suri dealt with all of the paperwork, clearing samples and dealing with lawyers who wanted to make sure various producers got their share of the pie.
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It is true that tuition makes up a growing share of the financing pie for public higher education institutions.
The people who live in the slum near the Central Business District will perhaps be hoping that they get a bigger share of the economic pie.
So will the share of the economic pie of most Americans, while the very, very rich will keep more and more of their paychecks.
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Higher top rates may also discourage big earners from spending too much of their time trying to bargain for a larger share of the overall pie.
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According to Diamond Distributors, the marquis comic distribution firm, Marvel still owns a larger share of the consumer pie than DC, but DC is coming on stronger every month.
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Another risk is that a proliferation of measures could be a gift to interest groups, letting them pick numbers that amplify their misery in order to demand a bigger share of the national pie.
It's true that the wealthy have grabbed up a larger share of the growing economic pie over the past 40 years.
But they are competing for a share of a smaller consumer pie.
Google continues to grow its share of the total online pie, raking in 40.8% of all ad dollars spent in the U.S., according to research by eMarketer.
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Owners want a bigger piece of the revenue pie while players want to maintain their current share which ranges from 50-60% based on how you define revenue.
"There was a huge incentive for the Southern lawyers to get a bigger piece of the pie for their clients so they'd have to share less money in fees with the Northern lawyers, " said Irving Cohen, attorney for the eight Northern steelworkers who originally brought the suit.
Shipping will probably gain market share from less efficient modes of transport, but higher fuel prices may also cause the entire transportation pie to shrink.
Detractors point out that buybacks artificially increase earnings per share, since net income does not change. (In other words, though each slice of the earnings pie is bigger, the size of the earnings pie does not change.) Repurchase programs also do not place the same level of fiscal responsibility on executives that dividend payments do.
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