As Shaq moved from Orlando to Los Angeles, sales of his Reebok shoe were only so-so.
He wants to keep Dunkman and Shaq thriving after his playing days are done.
The confrontation led Shaq to launch shoes under two brands that he owns (Shaq and Dunkman).
Sure, you already know about such famous tweeters as Ashton Kutcher, Lady Gaga and Shaq.
Enough to let Shaq live out his dream of law enforcement work free of charge.
But Shaq's playful personality masks a potent ambition and a shrewd knack for business.
The winner was promised a personal audience with Shaq and possibly an infusion of his cash.
Zarras injustice by creating the opportunities for me that The Shaq somehow took away.
This is the story according to Shaq that launched one of the best selling basketball shoes ever.
During Shaq's appearance, his first at SXSW, he offered a mix of earnest life lessons and good-natured humor.
No complaint about that anymore, the Maybach is finally a car that even Shaq will find roomy enough.
When Shaq left, they drafted Andrew Bynum, a talented young center, and traded for Pau Gasol, an all-pro forward.
For years Shaq and ACI could get by without putting much into marketing: Low prices drove hordes to discount retailers.
In typical Shaq fashion he first broke the news to his 3.8 million Twitter followers in a short video.
Each year Shaq spends five days in Beijing and Shanghai, showing up at malls and doing interviews on tv and radio.
"Shaq is a larger-than-life hero with Chinese basketball fans, " says Terry Rhoads, founder of Zou Marketing, a sports consultancy in Shanghai.
Then Shaq left for Los Angeles and the team fell far enough to get the number one draft pick in 2004.
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The Chinese brand brought Shaq into its family, but he was on the tail end of his career at that point.
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Fortuitously, the Lakers were in the middle of winning three consecutive NBA titles, with Shaq bagging the Finals MVP during each playoff run.
When former NBA star Shaquille O'Neal debuts "The Comedy Shaq, " a channel devoted to comedians this fall, viewers will tune in on YouTube.
His dream is to be either a sheriff--Shaq has already been a reserve officer with the Los Angeles and Miami police--or a basketball team owner.
Shaq continued to break new ground as one of the first athletes to embrace social media and he has built a strong following on Twitter.
In other words, simply showing up goes a long way, something heavyweights (and frequent attendees) like Tom Hanks, JJ Abrams and Shaq can attest to.
The night's more astonishing numbers came at the free-throw line where the notoriously poor shooter, the Shaq of the 1960s, made 28 of 32 tries.
Shaq had absorbed the training so fast that within a year of his hire he was testifying in court and handling our most complicated cases.
Shaq helped design the clubs and offers his thoughts on lots of particulars--the pumped-in music, toys in the kids clubs, rules for the gyms' basketball leagues.
Irving, voted an Eastern Conference reserve by the conference's head coaches, scored 34 points last year in Orlando to lead Team Chuck over Team Shaq, 146-133.
Ironically Li Ning has been one of the leaders in selling cheap basketball shoes in China, but it now is using Shaq to graduate to selling high-end shoes.
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