Some shapewear has a show-through elastic edge that "pops up like a roller shade, " she says.
"It was always my intention to design comfortable shapewear that you don't have to hide, " she says.
In the dressing room, slide your clothes over the shapewear to make sure it stays in place.
Blakely, who launched her wunderkind shapewear company in 2000 says she jumped at the chance to join up.
Consider shapewear slips or camisoles with lace trim, which will look attractive if they peek out from clothes.
When we wear shapewear, we buy into messages that equate women's power and abilities to the size and shape of their silhouettes.
Tales have circulated about women ditching their shapewear in the bathrooms of nightclubs so their dates don't find out they're girdled down.
We also started Skweez Couture, a better shapewear and fashion hosiery solution for women to look and feel their best all day long.
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Now that active sportswear has brought athletic bras and leggings into public view, there are more ways to wear shapewear than ever, including paired with a jacket for the office.
If you don't wear shapewear every day, it takes time to get used to the feel of what is essentially a compression garment, which is harder to put on than regular clothes.
When I wrote a Forbes profile on Sara Blakely last year, I included a long list of competitors that have flooded the market since she launched her Spanx shapewear brand in 2000.
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