E-commerce will enable Digital Li Ning to shape American consumers' perception of the brand throughout the entire buying process.

BBC: Viewpoint: Why do so few Chinese brands go global?

One's cultural filters shape what one perceives the perception one forms of individuals on the other side of a cultural divide is influenced by what one expects to see.

UNESCO: WHO IS THE OTHER?

Our business world was built with perception that extrinsic rewards (such as money) are the drivers, which shape human behavior.

FORBES: Zara, Microsoft And GORE-TEX - Tapping Real-Time Instincts