The name contains the shape: a hoh is a ridge that rises to a point and has a concave end.
The project was given its name because of the spiral shape it would form from Langlees to Laurieston and Polmont.
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The name derives from the hemispherical shape of the combustion chamber.
The House that Dre Built appears on the edge of launching the Beats Pill, a Bluetooth wireless speaker with four drivers and a shape that more than explains the medicinal name.
The story takes shape in letters to the Vatican under the name of Father Damien, concerning supposed miracles at Little No Horse.
It's not only big-name celebrities that get bent out of shape.
Just as the name suggests, the device comes in the shape of a cube, with an IR receiver on the front side, a USB port on the right, and a bunch more on the back: HDMI-in, HDMI-out, another USB port, RJ-45 and IR-out.
Oh, and the Comfort has a more ergonomic shape, too, but you probably gathered that just by glancing at the name.
And there is a name she will learn for this, too, maternal impression, the shape like an unknown country, marking the back of the newborn's thigh.
Beyond the proprietary shape of the bottle, the Kraft team knew it had to come up with a name that signaled the intrinsic nature of the new brand.
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Marketing can shape consumers' reactions to goods and services: for instance, a product with a known brand name is judged to taste better than the same product with a generic brand.
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But Jesse Norman, who helped shape the thinking behind the Big Society idea, believes the vision is still there, only not in name.
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