The prevalence of wide-screen televisions, fancy stereos and home-karaoke machines in Shanghai apartments suggests that this new upper-middle class has more money than it admits to.
That rule is being relaxed on wealthier families, but remains in tact for the working class who are migrating to Beijing and Shanghai in search of employment.
The company opened its three-story flagship store on People's Square in downtown Shanghai in 2006 to sell Goodbaby and other brands to middle-class Chinese.
Shares of stocks listed on the Shanghai Stock Exchange closed to their lowest in nearly 41 months, with class B shares of small- and medium-cap companies getting clobbered most due to new rules for troubled firms.