They might sell a sachet of shampoo or a bottle of hair oil for a bag of rice, for instance.

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At a prior firm, we invested in a shampoo company with a beautifully designed bottle (it won multiple awards) that dispensed shampoo in the exact proportions the average woman needed.

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They also will receive a bar of soap, a squeeze bottle of shampoo, a toothbrush and toothpaste, and flip-flop sandals for showers.

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